makers since 1998

our values

imaginative

before anything else, we are makers, makers at heart! We love cutting-edge creative design and using bright, fun colors.

disruptive

we make it better by being disruptive, non-traditional, and setting trends from the beginning.

determination

we make it happen - we are driven, and we are in it to win it!

collaboration

we make it together - it takes more than one to achieve our goals.

community

thankful for our employees, dedicated to our community, appreciative of our clients, and caring about the planet we love.

our story

1996 – the beginning

the soon-to-be founders of chameleon like Pierre Martichoux and Daniel Busatto, work together at PRAT, a French Designer and Manufacturer of Artist Portfolios and Sketchbooks.

1998 - the establishment

chameleon books & journals, inc is incorporated in Gilroy, CA. While other suppliers are offshoring production to Mexico and the Far East, chameleon books & journals, inc was founded with the belief that the soul of a product and the company is in its manufacturing and commits to making its products in the USA.

2000 – getting noticed

chameleon books & journals, inc gets noticed in the corporate market thanks to its innovative, fashion-forward products, soon picked up by companies like Apple, Oracle, and GAP.

2004 – the expansion

chameleon books & journals, inc, again doubles its facility to accommodate more “in-house” manufacturing from 6,000 to 12,000 sq. feet.

2008 - against the trend

when the financial crisis hits, everyone advises marketing low-priced/low-value items. chameleon like does just the opposite and continues to launch high-quality products and recycled products!

2018 – the acquisition

chameleon like acquires The Platform Gallery Group, a packaging manufacturer located in Houston, TX, and rebrands it as PACKED by chameleon like.

2019 – aiming at being better

chameleon starts its journey to becoming B-Corp certified.

1996 – the beginning

the soon-to-be founders of chameleon like Pierre Martichoux and Daniel Busatto, work together at PRAT, a French Designer and Manufacturer of Artist Portfolios and Sketchbooks.

1998 - the establishment

chameleon books & journals, inc is incorporated in Gilroy, CA. While other suppliers are offshoring production to Mexico and the Far East, chameleon books & journals, inc was founded with the belief that the soul of a product and the company is in its manufacturing and commits to making its products in the USA.

2000 – getting noticed

chameleon books & journals, inc gets noticed in the corporate market thanks to its innovative, fashion-forward products, soon picked up by companies like Apple, Oracle, and GAP.

2004 – the expansion

chameleon books & journals, inc, again doubles its facility to accommodate more “in-house” manufacturing from 6,000 to 12,000 sq. feet.

2008 - against the trend

when the financial crisis hits, everyone advises marketing low-priced/low-value items. chameleon like does just the opposite and continues to launch high-quality products and recycled products!

2018 – the acquisition

chameleon like acquires The Platform Gallery Group, a packaging manufacturer located in Houston, TX, and rebrands it as PACKED by chameleon like.

2019 – aiming at being better

chameleon starts its journey to becoming B-Corp certified.

2023 - B Corp Certified

chameleon like is proud to be part of a growing community of Certified B Corporations that are intent on using business as a force for good. We are setting a higher standard for sustainably designed products.

our employees

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Default user imageChameleon Like’s team
Pierre Martichoux
CEO – President
Default user imageChameleon Like’s team
Bradley Boggs
COO
Default user imageChameleon Like’s team
Camila Linaweaver
General Manager - Houston
Default user imageChameleon Like’s team
Cesar Gonzalez
Director of Employee Engagement
Default user imageChameleon Like’s team
Callie Labriola
Materials and Logistic Manager
Default user imageChameleon Like’s team
Michael Ruelas
Virtual Designer
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Hoa Nguyen
Digital Marketing Specialist
Default user imageChameleon Like’s team
Norma Lopez
Inside Sales Specialist
Default user imageChameleon Like’s team
Renee Markowitz
Inside Sales Specialist
Default user imageChameleon Like’s team
Jason Buchta
pre-production specialist
Default user imageChameleon Like’s team
Michelle Gentry
Pre-Production Specialist
Default user imageChameleon Like’s team
Eliseo Cervantes
Production Manager
Default user imageChameleon Like’s team
Teresa Porras
Production Manager
Default user imageChameleon Like’s team
Jarvis Cox
Production Lead
Default user imageChameleon Like’s team
Jose Zepeda
Pre-Production Manager
Default user imageChameleon Like’s team
Tru Mai
Pre-Press Specialist
Default user imageChameleon Like’s team
Zach Tysch
Maintenance Technician

board of directors

Chameleon's Social Impact

We're not just talking the talk; we're walking the walk!

Committed to our community, environment, people, and the pursuit of our mission.

Since 1998, our commitment to sustainability continues to grow as we work towards building a more sustainable world. And, now, as a Certified B Corp, our business meets the high standards of accountability and transparency across employee benefits and distributors, give-back initiatives, and trustworthy logistics practices and materials.

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