You're probably familiar with the phrase, "You can tell a lot about a person by the way they carry themselves," right? Well, this phrase can be applied to your product as well.
Packaging shapes a customer's perception of your brand. The packaging is the first thing customers see, giving them an idea of what to expect from your company. Right off the bat, you can tell how much a company cares about how they are portrayed to the market by their aesthetics. From a brand's choice of colors to the packaging materials used, they speak for who they are and what type of customers they want. Packaging can be used to differentiate your product, create a brand image, and communicate your brand message.
Packaging is a critical element of the marketing strategy, creating an immediate bond between the brand and the consumer. Packaging allows you to take your product home with customers or on the go—where that interaction continues throughout the day. With so many companies competing for attention, it's important to make a strong first impression when meeting new prospects or reconnecting with existing ones. Not only does it make the product more desirable, but it also allows you to stand out among competitors who may be offering similar products.
Strong brand identity is more than a name and logo—it's also about developing stories about your brand. What do you want the consumers to know about your brand? Are you colorful, fun, and working towards a cause, or are you clean, minimalistic, and sustainable?
Consumers value authenticity and seek out brands striving to make a genuine connection. People tend to remember the packaging more than the product itself, so if you can capture their attention on this channel with an eye-catching design, it will be much easier for them to resonate with your brand and share your products.
Nothing says I value you more than customizing a special touch point with a customer through thank you notes and well-thought-out messages that make your customers go aw. Custom gift boxes are a thoughtful way to show your customers how much they mean to you—a small token with a significant impact. Without them, your business wouldn't be where it is today, and when you show them something extraordinary, they are likely to return the favor.